Business Development Representative (BDR)
Find new business opportunities: which account and contact should I pursue now, and what evidence gives me a relevant reason to reach out?
FOR BUSINESS DEVELOPMENT REPRESENTATIVES (BDRs), ACCOUNT EXECUTIVES AND CLIENT EXECUTIVES
Strategic account briefs.
A clear next decision.
MASTER Intelligence provides sourced account briefs and an account-intelligence platform that helps you decide which account needs attention, who to engage, why now, and what to do next.
Built around IBM products today. Technology products from other vendors are planned. Need another vendor sooner? Product coverage can be added for a small additional fee, confirmed before work begins.
What changed in this account—and does it give us a reason to act?
Condensed PDF: $250 · Full PDF: $750 · SaaS: $2,000 per account/month
Full PDF briefs arrive in 5–7 business days after receiving the required inputs.
Which decision are you making?
Account Executive
Which pursuit deserves my time, who owns the problem, and what next step will test or advance the opportunity?
Client Executive
Where should I focus across the account, which relationships need attention, and what changed that affects growth or retention?
What you get in the full brief
One named account, assessed against the IBM products you sell—or an agreed additional vendor product—and the decision you need to make. The PDF captures the evidence available at the time of research.
Account context
How the business operates, its stated priorities, and the constraints relevant to your product pursuit.
Dated, sourced developments
Relevant changes in leadership, business performance, hiring, technology, ownership or regulation, with sources and dates.
An opportunity hypothesis
The possible business problem, supporting evidence, confidence, missing information and what would invalidate the hypothesis.
Stakeholder context
The likely problem owner, the reason to engage them, existing contacts and unresolved gaps in title or responsibility.
A relevant conversation
An opening angle and a discovery question tied to the evidence and the products you want to pursue.
A decision this week
A recommended next action—or an explicit reason to wait when the evidence does not support outreach.
The $250 condensed brief narrows this work to one account, one product pursuit, the key evidence and a recommended next action.
PUBLIC EXAMPLE
See the full MASTER brief format.
Review a 36-page fictionalized Full Account Intelligence Brief that preserves the MASTER structure and evidence discipline while using no real customer or contact data.
Fictional demonstration account. Company names, people, events, quotations, contact details and source references in the sample are illustrative.
What continues after the PDF?
A standalone PDF is a snapshot. MASTER SaaS maintains account context in a workspace for research, stakeholder review, recommended actions and seller-controlled outreach preparation.
Weekly account checks
Managed accounts are checked weekly for relevant business, leadership, technology and regulatory developments. Notifications focus on material findings that change the recommended action.
Context for the next decision
Review the account evidence and relationship gaps alongside the proposed next step. You decide whether to act, wait or investigate further.
A signal does not establish a budget, buying stage, procurement decision or customer commitment. Coverage depends on the sources available for each account.
See MASTER in action
The workspace keeps account intelligence connected to the actions a seller needs to take next. The example below uses fictional accounts and fictional people for public demonstration.
Illustrative product view using fictional account and contact data.
Today’s Actions
See the next calls, emails, LinkedIn touches, and follow-ups that matter today—along with the context behind each action.
Priority Accounts & Signals
Keep the highest-priority accounts, the latest developments, and the next recommended seller move visible in one workspace.
Pipeline & Recommendations
Connect account intelligence to pursuit motion with a living view of pipeline, recent activity, and recommended next actions.
How MASTER fits your existing sales tools
Evaluate the account decision you need to make and the tools already in your workflow.
| Tool or workflow | Its role | Where to evaluate MASTER |
|---|---|---|
| CRM | Customer records, logged activity and opportunity fields. | How sourced external context supports a specific seller decision. |
| Contact and intent tools | People, company information and indicators of account activity. | How evidence connects your product to a problem owner and a relevant conversation. |
| Clay and Salesmotion | Account research, signals and AI-assisted recommendations or briefs. | Compare evidence handling, seller controls, account workflow and decision usefulness directly. |
| ChatGPT and manual research | Flexible research and analysis shaped by the context supplied. | Whether a scoped brief or maintained account workspace reduces repeated preparation and improves decisions. |
Compare a brief and an account workflow against the decision your team needs to make.
Compare published capabilities: Clay Account Agents · Salesmotion Research Agent
What does MASTER cost?
Choose a one-time PDF brief or ongoing account intelligence through the SaaS platform.
FOCUSED PDF
Condensed account brief
$250 per run
One account and one product pursuit, focused on the key evidence and a recommended next action.
Request a condensed briefCOMPLETE PDF
Full account brief
$750 per run
A complete point-in-time account analysis. Delivered as a PDF within 5–7 business days after receiving the required inputs.
Request a full brief90-DAY SAAS PILOT
Three named accounts
$10,000 fixed pilot
Platform access and ongoing account intelligence across three accounts for 90 days. Deployment and account activation included.
Discuss the SaaS pilotONGOING SAAS
Managed account coverage
$2,000 per account / month
Maintain account context, review meaningful developments, and support seller decisions through the MASTER workspace.
Discuss ongoing coverageProduction account capacity, deployment scope and contract terms are set out in the proposal. View pricing details.
How does MASTER evaluate evidence?
Research is AI-assisted and supported by human oversight from enterprise sales professionals.
Sources and attribution
Research uses filings, earnings materials, company announcements, executive statements, job postings and regulatory notices where available. Seller-provided information and authorized third-party data are identified separately.
Facts and hypotheses
A source establishes what it actually says. Commercial implications remain hypotheses unless supported by direct evidence. Vendor-reported claims remain attributed to the vendor.
Confidence and gaps
Confidence reflects source quality, recency, corroboration and relevance to the decision. Missing evidence, conflicting titles and uncertain ownership remain visible rather than being filled in by assumption.
Seller control
Recommended outreach remains a seller decision. A generated draft is not a sent email, and an inferred opportunity is not confirmed pipeline.
The six MASTER lenses
The framework organizes the research; it is not a performance claim.
- Market & company: a stated investment priority.
- Account opportunity: a hypothesis and the evidence needed to test it.
- Signals: a dated development and its source.
- Technology: a disclosed commitment or an explicit unknown.
- Executives & stakeholders: problem ownership and relationship gaps.
- Recommended strategy: an action, discovery question or reason to wait.
What will MASTER not claim?
MASTER does not guarantee meetings, pipeline or revenue. It does not invent a buying stage, treat a title as proof of problem ownership, or present an industry trend as a verified buying trigger for your account.
Research uses public information, information you are authorized to share, and authorized data sources. Confidential customer information is not used in public examples.
Ask for intelligence on one account
Tell us the account, the products you want to pursue, any existing contacts, and the decision the research needs to support.
We will review the scope and confirm the deliverable and timing before work begins.